Case Study

    • The Forest by National Homes

      With a new property located in the quaint, suburban town of Bradford, Canada, National Homes wanted model homes that would attract young families from nearby Toronto. West Elm stylists went to work right away, designing gorgeous rooms for style savvy prospective buyers.

    • Jefferson at Westtown in West Chester, PA

      Serving as the first impression for prospective renters, Jefferson at Westtown's clubhouse and leasing offices needed an inviting look to make future residents feel right at home and to encourage existing residents to use the clubhouse more often. "We obtained bids from local interior designers, but Pottery Barn offered us a great deal with the best quality," says Jefferson at Westtown.


    • Belle Pre in Alexandria, VA

      When Equity Residential decided to turn an old milk bottling plant in Alexandria, VA, into well-appointed apartments, they knew they needed a standout model apartment to attract their ideal renter. Stylists from west elm designed a floor plan to personalize two models with a fresh, comfortable look for their new Bell Pre building.

    • The Victor in Boston, MA

      With a goal to impart an unpretentiously chic and sophisticated look but with an approachable feel, Simpson Housing asked west elm stylists to compliment the building’s modern amenities and hip aesthetics with trendy patterns, fun accessories and strong, neutral basics.

    • Grand Central Bakery, Portland, OR

      Grand Central Bakery strives to honor the character of the building and the neighborhood in which they reside. Grand Central Bakery looked for Rejuvenation for distinct fixtures but something that would also convey the Grand Central Bakery brand as a whole.

    • The Hotel Jerome, Aspen Colorado

      Built in the 1880s at the height of Colorado’s silver boom, The Hotel Jerome needed an update that honored its history. Because Hotel Jerome was one of the first buildings west of the Mississippi to be fully lit by electricity, the lighting component of this project was crucial.

    • Maison Fleurie, Yountville CA

      Maison Fleurie is a French-Country inspired inn that wanted a bright and fresh look. The owners challenged us to enhance the atmosphere without taking away from the quaint, cozy feeling of the inn.

    • Cravens House

      Cynthia Bennett & Associates were challenged to bring 1930 Cravens Estate's kitchen into the 21st Century as part of the Pasadena Showcase House for the Arts.

    • Spruce Restaurant, San Francisco CA

      A regional restaurateur aspired to create an upscale dining environment that exuded warmth and the comforts of home.

    • Toll Brothers in Mystic, CT

      One of the nation's leading builders of luxury homes, Toll Brothers, knew Pottery Barn would be the perfect upscale, yet casual look for their new community along the coast in Mystic, CT.  The large model home needed to appeal to retirees as well as families who would consider living there full time. 

    • Toll Brothers, Model 2 in Mystic, CT

      Toll Brothers invited Pottery Barn to create a second model home for their new community along the coast in Mystic, CT.  This model had to have a distinctly different feel from the first model.

    • Related Riverwalk, New York NY

      More than 2 years ago, Related asked west elm to furnish the very same model, and when the current residents moved out with the furniture, Related took the opportunity to create a new look.

    • Archstone First & M, Washington D.C.

      West elm partnered with Archstone, a premier national apartment company, to furnish a model in First and M, a brand new property in a thriving part of Washington, DC.

    • Stuyvesant Town, New York NY

      Rose Associates, the marketing and leasing agency for Stuyvesant Town, one of the largest apartment complexes in New York City, wanted a fresh new look and approached west elm to furnish 3 model apartments. 

    • Dranoff Properties, Philadelphia

      Dranoff partnered with West Elm for a green-minded model in their new eco-friendly apartment complex. 

    • Classic Homes, Colorado Springs CO

      Classic Homes desired the four bedroom, single family home to be designed with an authentic mountain aesthetic in mind.

    • Lennar BLU, San Francisco CA

      Lennar Urban wanted to create two distinct but cohesive and accessible looks from a brand that resonated with their target market in downtown San Francisco.

    • Stock Development, Naples FL

      Stock Development of Naples, Florida wanted to stand out amongst its competitors by offering a model home experience with a distinct point of view.

    • Grand Homes, Allen TX

      Grand Homes of Allen, Texas sought to differentiate its luxury development by staging a premium model home environment.

    • Riverwalk Court, New York NY

      Related, a leading developer of luxury residential properties in New York City, wanted to illustrate how urban furnishings could complement a fabulous view, yet still create a comfortable home.

    • 99 John Deco Lofts, New York NY

      99 John Deco Lofts in New York City needed their new model completely furnished in a 45-day timeframe for their upcoming Brokers' Open.

    • Beacon Point, Aurora CO

      Lennar Homes, a national homebuilder, sought to furnish three 4,000+ square foot homes, each with its own unique identity.

    • Twelve Centennial Park, Atlanta GA

      Novare Group, a leading urban developer in the Southeast, called on west elm's Design Consultants to design three models in their latest project Twelve Centennial Park.

    • Vendome Place, San Jose CA

      Barry Swenson Builders, a regional high-density developer, sought to create the ultimate high-rise urban living experience.

    • Model Home in Celebration, FL

      A national homebuilder sought to differentiate its development with a branded model home that conveyed an image of style and comfort — and to complete the project on time and on budget.

    • Five Unique Flats in Newport Beach, CA

      Gerson Bakar & Associates' objective was to highlight the individual layouts and apartment options with five designs - each with a distinct look and feel - and complete the project within a tight deadline.

    • Villages of River's Bend, Cincinnati OH

      Oak Leaf Homes, a regional developer and builder, needed a quick and affordable solution to outfit five model homes in its first single-family home development and largest project to date.

    • The Beauty Bar, Jacksonville FL

      The Beauty Bar aimed to improve its merchandizing strategy to increase sales per square foot. This specialty retailer needed a modern, uncluttered space to display a large amount of inventory.